Internet Bookings Are Trending Up Quickly

It is estimated that over 40% of all revenues generated in 2009 will come from Internet bookings. Additionally, another 1/3 of hotel bookings will be generated by the influence of the Internet, but booked offline through travel agents or guest services.

In order to meet these growing traffic associated to online booking interest, hotels and resorts must seek technology and web presence standards to maximize online conversions. Online booking and conversion solutions can take on the extra workload off hotel staff and can strengthen the overall brand of a chain.

Now, more than ever hotels must concentrate their focus to online users. Strategic marketing and advertising solutions will yield the greatest results for those hotels who know their customers best. Hotels and hotel chains must forecast web booking trends in order to deliver relevant and focused results for end-users.

To learn more, please read the article “Local Internet Marketing Strategies for Franchised Hotels.”

References

Starkov, Max. “Local Internet Marketing Strategies for Franchised Hotels.” 22 Sept. 2008. 24 Sept 2008. <http://www.hotelinteractive.com/article.aspx?articleid=11573>