5 Marketing Tips for 2009

The Fuseio team believes strongly in a powerful and effective marketing strategy. Below is our top five tips to make the most out of the 2009 economy:

Take Advantage of Email Marketing - The cheapest and most effective method of marketing and advertising on the Internet is email marketing. We’ve found that customers using Fuseio Send discover more about their audience and gain marketing insight than any other medium available. The advantage of email marketing is that your audience has opted to receive your marketing messages. Many other online marketing methods are a shot in the dark.
Promote Using Internet Distribution - Internet Distribution Systems (IDS) are a great way to get on the radar of vacationers and stay-cationers, via popular travel websites such as Travelocity, Orbitz, Hotels.com. Even if your property can’t afford to aggressively compete in the online marketspace, IDS is still a good option to consider gaining visibility to interested parties. Fuseio Competition Watch and Fuseio Rate Manager have proven to expose customer’s branding and online visibility through the simple act of being present!
Offer Loyalty Rewards to Customers - Take advantage of small rewards that your property can offer for free or cheap to loyal or repeat customers. Not only is this your best audience to market to, but they will appreciate the rewards and remember them next time they consider vacation plans. Free room upgrades on off-peaks times, comped meals, or comped amenities are items that will dazzle your loyal guests.
Analyze and Duplicate Past Trends - Avoid re-inventing the marketing wheel if strategies worked in years past. Instead, reflect on all your successful campaigns and re-launch them. This will save time and efforts with your staff. Additionally, repeat customers will be familiar and comfortable with the marketing campaign.
Keep a Pulse on Your Competition - A common mistake of competing business is to become reactionary with one another. Instead of copying your competition, compete with a different offer or special that give a customer a completely different value. Customers are not loyal if they see a great deal. Any chance to reel in a competitor’s audience and dazzle them is a great opportunity.